Keeping your beer fresher longerįast forward to today, and we have brown, green, and clear bottles on the market. However, some producers used green bottles for so long that it became part of their identity and it was tough to switch back. The trouble with the shift was that green bottles don’t do a great job of blocking out the sun’s rays. As a result, beer consumers began to associate green bottles with higher-quality beers. Companies swapped out their brown glass bottles for green, not wanting to stick high-quality beer back into poor-performing clear bottles. Green bottles entered the beer scene around WWII because the materials needed to make brown bottles were in high demand. In the brewing industry, they refer to this as “lightstruck.” To solve this problem, beer producers began using brown beer bottles to shield their beer from the sun’s rays, similar to you and I popping on sunglasses on a sunny day. As most of us now know, UV rays permeate beer and give it that skunky taste. Beer producers soon learned that clear glass bottles weren’t ideal for beer, because bottles left out in the sun would quickly smell and taste offensive. Why are beer bottles brown and green?īottled beer became popular around the 19th century because brewers thought it was the best material for keeping beer fresher longer. How much thought do you give to your beer drinking vessel? Have you noticed that beer bottles vary in color? Let’s review a little history on beer bottles.
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